CASE STUDY: RAK CERAMICS
From Ras Al Khaimah to Homes
Around the World
From Ras Al Khaimah to Homes
Around the World
From Ras Al Khaimah to homes around the world
Founded in 1989 through the vision of His Highness Sheikh Saud bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler of Ras Al Khaimah, RAK Ceramics began as a single ceramics plant on the edge of the desert. The ambition was bold: to prove that a small Emirate could become a global industrial powerhouse by focusing on quality, design and innovation.
Founded in 1989 through the vision of His Highness Sheikh Saud bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler of Ras Al Khaimah, RAK Ceramics began as a single ceramics plant on the edge of the desert. The ambition was bold: to prove that a small Emirate could become a global industrial powerhouse by focusing on quality, design and innovation.
Within just a few years, the company diversified into sanitaryware, faucets and tableware, laying the foundations for an international journey that would eventually make RAK Ceramics one of the world's largest ceramics brands.
Overview
Crafting a global brand
from the ground up
from the ground up
Established in 1989
Over 23 factories worldwide
Distribution to 150+ countries
Workforce of 15,000+ employees
Annual production capacity of 118M m² of tiles
Collaborations with large international brands
From a single desert plant to a global industrial icon, RAK Ceramics has transformed Ras Al Khaimah into a world-renowned hub for design, innovation and manufacturing excellence.
Brief history
RAK Ceramics was born at a pivotal moment in Ras Al Khaimah’s industrial evolution. Beginning with core tile manufacturing, the company quickly scaled operations and diversified into sanitaryware and tableware to capture new markets. By the early 2000s, RAK Ceramics had launched its first overseas plant in Bangladesh, marking the start of a truly international footprint.
Innovation has always defined the company’s trajectory. From glow-in-the-dark tiles (RAK Luminous) to ultra-thin tiles (RAK Slim) and oversized Maximus Mega Slabs, RAK Ceramics has consistently pushed the industry forward. Its partnerships with international designers, including its luxury tile line with Elie Saab, positioned it at the intersection of industrial scale and creative excellence.
Financials
REVENUE (2024)
3.46 Billion
NET PROFIT (2024)
265.2 Million
EBITDA (2024)
592.2 Million
18.3% YOY
Strategy
Global expansion and industry firsts
RAK Ceramics’ success stems from its ability to combine global reach with product leadership.
Global expansion
With 23 factories worldwide and distribution in over 150 countries, RAK Ceramics has established itself as one of the largest ceramics brands globally. Its presence in Bangladesh, India and Europe complements its base in the UAE.Product leadership
RAK Ceramics is renowned for continuous innovation. Product lines such as RAK Luminous, RAK Slim and Maximus Mega Slabs have set new benchmarks in the industry. Collaborations with international designers bring a premium aesthetic edge.The company invests heavily in sustainable manufacturing, adopting energy-efficient processes, recycling raw materials and ensuring the integrity of its supply chains, actively aligning with green building standards.
sustainability
adopting green building principles
resource-efficient production methods
ethical supply chains.
Contribution
Impact on Ras Al Khaimah’s development
RAK Ceramics is not only a global leader but also a cornerstone of Ras Al Khaimah’s industrial identity.
Economic impact
The company is a significant contributor to the Emirate's GDP, employment and export revenues, thereby strengthening its diversification strategy.Global showcase
RAK Ceramics products are featured in iconic developments, including international airports, luxury hotels and national landmarks.Local contribution
In addition to its global impact, the company actively partners in government housing projects and contributes to the urban development of Ras Al Khaimah. RAK Ceramics is more than a manufacturer; it is a testament to Ras Al Khaimah’s ambition, shaping homes worldwide while strengthening the local economy.