CASE STUDY: RAK CERAMICS
From Ras Al Khaimah to Homes
Around the World
From Ras Al Khaimah to homes around the world

Founded in 1989 through the vision of His Highness Sheikh Saud bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler of Ras Al Khaimah, RAK Ceramics began as a single ceramics plant on the edge of the desert. The ambition was bold: to prove that a small Emirate could become a global industrial powerhouse by focusing on quality, design and innovation.

Within just a few years, the company diversified into sanitaryware, faucets and tableware, laying the foundations for an international journey that would eventually make RAK Ceramics one of the world's largest ceramics brands.

Overview

Crafting a global brand
from the ground up

Established in 1989

Over 23 factories worldwide

Distribution to 150+ countries

Workforce of 15,000+ employees

Annual production capacity of 118M m² of tiles

Collaborations with large international brands

From a single desert plant to a global industrial icon, RAK Ceramics has transformed Ras Al Khaimah into a world-renowned hub for design, innovation and manufacturing excellence.

Brief history

RAK Ceramics was born at a pivotal moment in Ras Al Khaimah’s industrial evolution. Beginning with core tile manufacturing, the company quickly scaled operations and diversified into sanitaryware and tableware to capture new markets. By the early 2000s, RAK Ceramics had launched its first overseas plant in Bangladesh, marking the start of a truly international footprint.

Innovation has always defined the company’s trajectory. From glow-in-the-dark tiles (RAK Luminous) to ultra-thin tiles (RAK Slim) and oversized Maximus Mega Slabs, RAK Ceramics has consistently pushed the industry forward. Its partnerships with international designers, including its luxury tile line with Elie Saab, positioned it at the intersection of industrial scale and creative excellence.

Financials

REVENUE (2024)
3.46 Billion
NET PROFIT (2024)
265.2 Million
EBITDA (2024)
592.2 Million
18.3% YOY

Strategy

Global expansion and industry firsts

RAK Ceramics’ success stems from its ability to combine global reach with product leadership.

Global expansion

With 23 factories worldwide and distribution in over 150 countries, RAK Ceramics has established itself as one of the largest ceramics brands globally. Its presence in Bangladesh, India and Europe complements its base in the UAE.

Product leadership

RAK Ceramics is renowned for continuous innovation. Product lines such as RAK Luminous, RAK Slim and Maximus Mega Slabs have set new benchmarks in the industry. Collaborations with international designers bring a premium aesthetic edge.

The company invests heavily in sustainable manufacturing, adopting energy-efficient processes, recycling raw materials and ensuring the integrity of its supply chains, actively aligning with green building standards.

sustainability

adopting green building principles

resource-efficient production methods

ethical supply chains.

Contribution

Impact on Ras Al Khaimah’s development

RAK Ceramics is not only a global leader but also a cornerstone of Ras Al Khaimah’s industrial identity.

Economic impact

The company is a significant contributor to the Emirate's GDP, employment and export revenues, thereby strengthening its diversification strategy.

Global showcase

RAK Ceramics products are featured in iconic developments, including international airports, luxury hotels and national landmarks.

Local contribution

In addition to its global impact, the company actively partners in government housing projects and contributes to the urban development of Ras Al Khaimah.
RAK Ceramics is more than a manufacturer; it is a testament to Ras Al Khaimah’s ambition, shaping homes worldwide while strengthening the local economy.

Major Airports

Luxury Hotels

National Landmarks

Government Projects

Affordable Housing

Urban Design

RAK Ceramics is more than a global manufacturer, it symbolises what’s possible when innovation, leadership and long-term vision converge. For Ras Al Khaimah, it remains one of the most powerful proof points of industrial ambition turning into global success.

RAK Ceramics is more than a global manufacturer, it symbolises what’s possible when innovation, leadership and long-term vision converge. For Ras Al Khaimah, it remains one of the most powerful proof points of industrial ambition turning into global success.